Healthkart Retail

This flagship store for Healthkart in Punjabi Bagh, Delhi, was designed to reinforce the brand and showcase the various sub-categories that HK has to offer.

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To ensure an organized display area, various products were arranged on color-coded shelves. The graphic datum running at high level provides product/Brand information. Various focal points were created through lighting to draw attention to ‘best-sellers’. An e-consultation booth was integrated within the store, in addition to a separate physical consultation area.

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A largely user-centric approach gives this retail outlet a distinct character.